LOVE + FLAIR PLEDGES TO DONATE 30 MILLION IDR TO BUILDING HOUSES FOR UNDERPRIVELLEGED FAMILIES
JAKARTA-Rising e-commerce label LOVE+FLAIR launched their charity initiative on 9th of November in a bid to raise Rp., 30,000,000 for underprivileged families, in collaboration with global non-profit organization, Habitat for Humanity, through selling specially designed clothes by local designers.
This initiative comes in light of raising awareness for poor housing conditions in Indonesia and is LOVE+FLAIR’s way of giving back to society. The project invited the brand’s vendors to collaborate and design clothes with an all-white theme, which will be exclusively sold through LOVE+FLAIR’s online portal. All profits will be given to charity. The pledged 60 million IDR will be handed over to the non-profit organization by December 10.
Sisters Isabel and Cecil Xu are the faces of the campaign. Through their friendly and relatable image, it is an ode to the family-values and togetherness that represents the festive holiday season.
Vendors who joined the cause are: LAISON by Aurelia Santoso, POTTS Jakarta, Krinou, Clementine Signature, Natalia Kiantoro, Paulina Katarina, Anynome, Day and Night, Project RTW, SELV the Label, Zhettova, and Duma. LOVE+FLAIR has also specially designed all-white clothing pieces for the cause.
Habitat for Humanity Indonesia is part of the global network of Habitat for Humanity International. The organization is present in 75 countries, and has built over 600,000 homes and provided shelter to over 3 million people, and is dedicated to eradicating poor housing conditions from the Indonesian society by construction simple, decent, and affordable houses.
Indonesia is the 4th most populous country in the world with more than 249 million citizens. Out of that number, 29.13 million Indonesians are poor, and more than 13.6 million citizens are currently facing housing backlog. Many of these citizens are living in slum areas without basic house facilities, such as clean bathrooms, safe electrical wiring, and rainproof ceilings.