With the exponential growth of feminists in society today, you could say that it was refreshing to meet Adelaide – a young woman in her twenties with a passion to revamp quarters and the household. Too many millennials today are convinced that feminism is the act of defying social expectations the world have for women. However, being a feminist isn’t all about leaving home and becoming a career woman; it’s about having the basic human rights to be able to do what you want to do. And Adelaide is living proof; she was able to form a compound in that. You’d think that creating a business from scratch would mean an avalanche of work and responsibilities. However, developing Urban Quarter is not a burden to her at all. The combination of passion and career definitely did its part in making it an enjoyable joyride. It was a sweet marriage, thus, the birth of Urban Quarter.
“It’s not just about furniture, it’s a lifestyle.”
Decorating has always been second nature to Adelaide. Her passion and interest started at a young age and blossomed into the business she runs today. She firmly believes that making a career out of your passion is nothing short of exciting and rewarding.
A little advise from her to all the entrepreneurs out there:
“It’s important to have conscience; to be able to take care of your employees well, because they represent your business. As a businessperson, don’t just shoot them with common questions, but look under the surface to comprehend how things really are to recognize what your employees need. It’s important to have a good level of empathy for the employees in a company.”
“Utilize your twenties well.”
We cannot agree more when she stated that it is important to utilize your twenties because they are your prime years. It is the age where you have time –and it is acceptable – to make mistakes and learn from them. It is the best years to work on yourself to become the best version of yourself.
The key to achieve the best of you is to understand yourself. Adel knows that she needs a routine to be productive and efficient.
“I believe in philantrophy.”
Her definition of success goes beyond monetary value. Being an inspiration and doing what you love with a genuine heart is what she calls real accomplishment.
“I want to motivate people in the future; to make them comprehend the essence of working hard.”
Her generous heart longs to contribute more to the society by having her own foundation in the years ahead.
“Focus on what motivates you the most, because that will help you overcome the obstacles in your business or even in your own personal life.”
Adversities and challenges are inevitable. Adelaide faced tons of delays, cancelation and issues in work and she has to admit that those weren’t her best days. It’s easy to lose motivation and sight under stressful circumstances. TED Talks were Adel’s remedy for those days. It’s an escape for her to be able to forget all the negativity around her and to be vulnerable and soak in positivity from influential people who have gone through similar issues, or worst.
“People have to focus on what inspires them the most because motivation is the key source of your strength to be able to walk through tough times.”
It is no doubt that Adelaide is a woman to look up to – a woman who will always remember where she came from, knows her prerogative and her potential.
The conversation ended with her inspiring last words to us:
“I still think that it’s important for you to have a family legacy. I want to build my own name. I feel like there’s some human conscience that says it’s time for you to be able to actually support yourself and be able to live in the world without any cornerstone. And life is short too, you would want to do something about yourself just to make yourself proud.”
Makeup Artist: Michelle Adhitjan
Photographer: Kelvin from Fine Projects
Interview by Cesya Vanesa Saptari, written by Josephine Bahari. This article has been edited for length and clarity.