Introducing our column, Love and Flair Voices, where we feature regular girls and guys with a crazy drive for success. We hope their stories and struggles can inspire and teach the entrepreneurs in us.
If there’s an e-commerce business that’s booming, it would be faux eyelashes. There’s plenty of choices in the market from the super cheap ones, to the luxury artisan lashes, but if we’re talking about quality, then Lavie Lash would be the first one you think of. Meet Jeanice Lie, the front woman of Lavie Lash and creative force behind the brand. Besides maintaining a household-name beauty brand, Jeanice also dabbles in several other equally thriving e-commerce businesses. We talk to this lady boss to find just how she does it.
Q: What is something you wish you kwhen you first started you job?
A: I have worked at an e-commerce company as a creative director when I was in Sydney, and that experience really gave me the experience I have now as a business owner. But what I wished I kis how different Indonesia’s customer behaviour is to overseas (Australian) customer buying patterns. But all is good and I learned my lesson.
Q: Do you believe there is a pattern or formula to becoming a successful entrepreneur?
A: I believe there is no exact cookie cutter pattern you have to follow to become a successful entrepreneur these days. In this day and age, there are so many things you can be good at.
Q: What’s something people don’t know about your job?
A: Well, I manage 2 (going on 3) businesses as of now, and people seem to think that e-commerce is an online shop or side job, when it’s consuming my mind 24-7 unlike a desk job where you only think about it 9-5. But fortunately for the past year many e-commerce businesses have many success stories that change many people’s perspectives!
Q: What skills do you need to survive in this type of business?
A: Be innovative. Keep inventing ways and ideas. If what we’re doing doesn’t work, just shift to a different direction and don’t stand there in the same place.
Q: What is the best advice you can give for people who want to start their own business?
A: Do your research. Not just any research, a thorough one. You have to know the waters before you dip one foot in. Get all information about the current market and opportunity, as well as figuring out what your business can offer in comparison to your competitor.
Q: Please share a difficult situation on your business and how you handled it?
A: I can’t remember any significant one, but the constant challenge is to figure out numerous ways to always keep my brand significant and interesting for customers without losing my identity.
Q: Who inspires you to become better?
A: Angela Tran (Velour), Sara Blakely (Spanx), and Jack Ma (Alibaba)
Interviewed and written by Cesya Vanesa Saptari This article has been edited for length and clarity.