Our Story

 Tastefully designed and thoughtfully made — that’s our philosophy for the products we create. 

LOVE AND FLAIR is a fashion retailer and lifestyle group that curates and incubates home-grown fashion brands.

In 2017, co-founders Emily Jaury and Dewi Purwati found that there was a lack of options between fast fashion and luxury brands in Indonesia and saw the market's need for localised styles. Mass retailers were mostly franchised foreign brands. Comparably, there were growing and undiscovered Indonesian brands that did not have a home-grown platform to market or sell their products.

That was when Love and Flair was born — a localised, curated and on-trend fashion platform built through aspirational content and an omni-channel presence. Through our community of local designers, influencers and customers — our goal is to be a source of discovery and inspiration for women to find their personal style.

In 2022, LOVE AND FLAIR Group releases a sub-company called BODIES.CO that revolves around activewear, athleisure and intimates for men and women. In total, LOVE AND FLAIR Group currently operates 6 stores in Indonesia.